ITALIAN LAUNCH MARKETING LEAD

Business unit
Marketing
Sedi
Italia/Lombardia/Milano
Pharma Point is seeking an Italian Launch Marketing Lead on behalf a leading Biopharmaceutical company.


Main Task:
  • Implementing the global launch excellence framework at a local level
  • Driving the execution of the local strategy for the launch
  • Establishing “best in class” projects, programs, governance and change management processes at local level
  • Contributing to the development of comprehensive local business cases for the brand
  • Collaborating with local cross-functional teams
  • Working with cross-functional team to localize and implement must-do launch activities
  • Mapping and tracking core activities across all functional teams (Medical/Commercial/Public affairs/Market access)
  • Developing risk mitigation plans and ensuring appropriate risk management to address issues that may impact the launch timeline or deliverables.
  • Participating into status meetings with Global stakeholders to provide regular updates, keep them informed about progress, challenges, and mitigation strategies to ensure alignment.
  • Developing internal launch communication plan
  • Managing the local commercial budget allocated for the launch of the innovative drug, monitoring expenses, ensuring cost-effective resource allocation, and providing regular budget reports to the senior management

Experience:
  • 5 years of experience in Marketing
  • Experience in delivering launches in new green field therapy areas
  • Preferred successful global launch experience
  • Medical Affairs/Market Access acumen

Soft skills:
  • Ability to collaborate with a range of different functions at Global and country level to achieve outcomes
  • Strong communication and presentation skills, including written and verbal communication of information and recommendations at management level as well as global and cross-functional communication
  • Solution-oriented and pragmatic

Education:
  • Bachelor's degree in business, life sciences, or a related field
  • Master is a plus

The role is Milan based plus smart working policy
Business unit
Marketing
Sedi
Italia/Lombardia/Milano